The Greatest Communicator!

On my way back from Texas, I had the chance to read The Greatest Communicator by Dick Wirthlin. As you may know, Mr. Wirthlin was Ronald Reagan's pollster and strategist. This book is a must-read for anyone interested in communications. Although much has been written about Ronald Reagan, this book has lots of new stories, too.

For me, the most interesting part was seeing an insider analyze Ronald Reagan's communication skills. According to Wirthlin, any politician can talk about "issues," but only a "great communicator" can take those issues and transcend them to values. Very, very good stuff.

On a personal note, I recommend reading as much as you can about Ronald Reagan. I find it to be uplifting and edifying. Studying Reagan won't just make you a good communicator -- it'll make you a better person!