TIVO and Campaign Ads ...

Recently, Joe Trippi sat down with the Daily Kos guy for a public discussion over the importance of blogs. During the interview, Simon Rosenberg, founder of the New Democrat Network, had this to say:

In 2008, as many as half of all voters may have a TIVO-like device at home - meaning they can skip 30 second spots. How do you run a presidential campaign when half of your targets aren't watching television commercials anymore?

Very consistent with this.