Help me with this list

Studies show that students only retain a small portion of what they learn during a training seminar. For this reason, I created this blog, wrote Teaching Elephants to Talk, and started my website. The idea is to give conservatives a way to continue learning - even after the seminar ends.

If you are a political novice, attending a campaign seminar is like "drinking from a fire hose." There's so much information being thrown at you that it can be overwhelming. In an effort to continue correcting this problem, I've come up with the idea of providing students with a very basic list of points to re-cap the training. This should serve to 1. Jog their memories about what was discussed, and 2. Highlight the most important points.

The first question I have for you is this: what have I missed (if anything)?

Here's the list:

-Being right, in the sense of being philosophically correct, is not enough to win.

-Whether it's raising money or recruiting volunteers, remember: You've got to ASK!

-A candidate should spend his or her time doing the two things only he or she can do better than anyone else: Raising Money and Meet Voters.

-Time is the most important element on a campaign. Target your limited resources toward eligible, likely, persuadable voters.

-All politics is personal. The more you know about a person, the better. This applies to volunteers, voters, and donors.

-A Grassroots Campaign is this: Obtain a list of eligible voters, ascertain for whom they will vote, work on the undecideds, and then turn out your voters.

-Remember: Logic leads to conclusions, emotion leads to action.

-Keep learning: Go to www.campaignleadership.com and www.mattlewis.org for tips and resources.

... The second question I have for you is: Should I give this out on paper at the end of a seminar - or email it to the students a few days later?

Email me your thoughts at MLewis@campaignleadership.com.