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Wednesday, October 26, 2005

New Emotional Ad in NJ

The NJ Gov's race features a new and emotional ad:

THE SCRIPT "Almost three years ago now, I was in a wrestling match for my high school. I went to do a move and I was paralyzed from the neck down. Quadriplegic. Right now the most hopeful thing for spinal cord injuries is embryonic stem cell research. Doug Forrester doesn't support embryonic stem cell research; therefore, I don't think he supports people like me, and doctors who say a cure is coming. Jon Corzine supports embryonic stem cell research. I think he's the best candidate for our governor."

The NY Times analysis:

The ad promises to be potent, because it lures viewers into thinking that it is a positive, uplifting message, but instead turns into a biting and personal critique of Mr. Forrester, over an issue on which Democrats believe he is vulnerable. Mr. Riccio's comment that "I don't think he supports people like me" is one of the most memorable from Mr. Corzine's ads, and the way he says it - by using the limited mobility of his arms to point to his chest, emotionally - stings. The commercial also reinforces a common Democratic theme: that Republicans like Mr. Bush and Mr. Forrester often don't relate to the travails of people like Mr. Riccio.