When Framing Fails

Interesting study today in the Washington Post, regarding what Dems need to do:

They warn against overreliance on a strategy of solving political problems by "reframing" the language by which they present their ideas, as advocated by linguist George Lakoff of the University of California at Berkeley: "The best rhetoric will fail if the public rejects the substance of a candidate's agenda or entertains doubts about his integrity."