Spanish Phrases Your Candidate Must Master ...
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I don't usually post the email tips on the blog, but I thought this one might inspire you to sign up:
Spanish Phrases Your Candidate Must Master ...
(Note: This is the first of our 3-part series on Spanish phrases to be guest written by Bill Meierling of The Leadership Institute)
Hispanics represent one of the most important coalitions in politics, because of their growing size, their traditional family values, and their belief in small government. Simply put: Conservatives cannot afford to ignore this group of voters.
While I firmly believe immigrants must learn to speak English fluently - I know first hand that learning a few simple Spanish phrases can demonstrate your candidate's interest in winning the support of Hispanic voters.
Our first lesson involves your introduction to a Spanish-speaking voter. Here's what you might say:
"Hola, mi nombre es___________. Estoy lanzando mi candidatura para ____________, y necesito su apoyo."
(Hello, my name is _________. I am running for ___________, and I would like your support.)
In the candidacy portion the following offices may be useful:
Assembly: Asamblea
Councilman: Consejale
Delegate: Delegado
Mayor: Alcalde
Governor: Gobernador
Lt. Governor: Vicegobernador
Attorney General: Procurador de la justicia
Congressman: Congresista or Diputado de la asamblea nacional
Senator: Senador
One note: Be careful how, when, and where you use your Spanish phrases.
During the 2005 Virginia Gubernatorial race, Jerry Kilgore published a piece of direct mail titled, the "Spanish Language Version." This piece had 11 words in Spanish on an entire 8.5"x11" mailer.
The 11 words of Spanish were not inclusive, nor were they grammatically correct. As you might imagine, this did not ingratiate him within the Hispanic community, instead; it only served to alienate his potential Hispanic constituency.
Remember, first impressions are important. Mastering an introduction can go a long way toward earning a vote.
Feliz Navidad!
I don't usually post the email tips on the blog, but I thought this one might inspire you to sign up:
Spanish Phrases Your Candidate Must Master ...
(Note: This is the first of our 3-part series on Spanish phrases to be guest written by Bill Meierling of The Leadership Institute)
Hispanics represent one of the most important coalitions in politics, because of their growing size, their traditional family values, and their belief in small government. Simply put: Conservatives cannot afford to ignore this group of voters.
While I firmly believe immigrants must learn to speak English fluently - I know first hand that learning a few simple Spanish phrases can demonstrate your candidate's interest in winning the support of Hispanic voters.
Our first lesson involves your introduction to a Spanish-speaking voter. Here's what you might say:
"Hola, mi nombre es___________. Estoy lanzando mi candidatura para ____________, y necesito su apoyo."
(Hello, my name is _________. I am running for ___________, and I would like your support.)
In the candidacy portion the following offices may be useful:
Assembly: Asamblea
Councilman: Consejale
Delegate: Delegado
Mayor: Alcalde
Governor: Gobernador
Lt. Governor: Vicegobernador
Attorney General: Procurador de la justicia
Congressman: Congresista or Diputado de la asamblea nacional
Senator: Senador
One note: Be careful how, when, and where you use your Spanish phrases.
During the 2005 Virginia Gubernatorial race, Jerry Kilgore published a piece of direct mail titled, the "Spanish Language Version." This piece had 11 words in Spanish on an entire 8.5"x11" mailer.
The 11 words of Spanish were not inclusive, nor were they grammatically correct. As you might imagine, this did not ingratiate him within the Hispanic community, instead; it only served to alienate his potential Hispanic constituency.
Remember, first impressions are important. Mastering an introduction can go a long way toward earning a vote.
Feliz Navidad!
posted by Matt Lewis at 6:56 PM
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