Democrats Tweak Corruption Language

In order for a message to resonate, it must "connect" with average voters.

According to The Hill, Democrats are changing the way they talk about the "culture of corruption" to "cost of corruption," in order to show average voters why this issue should matter to them ...

"There is a very focused determination (to) educate the public ... that this isn't just some inside-the-Beltway thing but that it has a direct relationship to their lives,' a House Democratic leadership aide said. 'I think we've recognized the need to do this for a while, but we are clearly now making the very aggressive transition."