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Wednesday, February 22, 2006

The Push Poll...

The Fix today outlines the difference between a legitimate poll and a "push poll."

"A poll is a small sample survey of anywhere from 300 to 1,000 people, the sole purpose of which is to measure opinion or test how opinion is affected by information...Advocacy calls are done by phone bank (and feature) a large number of calls in the thousands and even tens of thousands the purpose of which is persuasion."