In Defense of Targeting...

Over at The Hill, pollster Mark Mellman is making the case for "targeting":

"Targeting has somehow become a dirty word in some Democratic circles. Our egalitarianism resists giving more attention to some states and less to others. But in a close presidential contest, targeting can make all the difference. A change of 59,000 votes in Ohio would have made John Kerry president, even while he lost the national popular vote by 3 million. That is the potential power of focus."