No Phone?

Pollsters are increasingly worried about the growing number of Americans who no longer have a home number. (As you may know, many Americans are increasingly moving toward using their cell phones, exclusively.)

The problem is, pollsters call landlines.

Currently, about 1-in-4 landline users say they make give it up and go exclusively with a cell phone.

Complicating matters, cell phone-only users are "different" from the rest of America. So excluding them from your sample will increasingly skew the results. (So what kind of people don't have landlines? Click here.)

At the end of the day, it is an issue that pollsters will have to work out (if they want to be able to provide an accurate reflection of the electorate).

According to the AP, "Cliff Zukin, president of the American Association for Public Opinion Research, suggests that the survey research field is heading for a new world where surveys 'will be conducted via mixed modes, pretty much at the respondent's choice."