Traditional Campaigning vs. the Internet

Hotline's "On Call" blog has some good info on micro-targeting, today. They also confirm some of the things I've been saying about the use of the internet on political campaigns:

"Despite the emerging concept of using the Internet as a political advertising tool, parties are still hesitant to utilize the medium in terms of message delivery. ... although it is useful for early-on fundraising, branding and communications with a candidate's base, the real crunch for voters comes within the final weeks of a campaign. More intrusive media, such as TV, Cable and Radio, have proven to be more effective. Thus, campaigns are less likely to take away dollars from traditional forms of targeting."