The Consultant vs. Consultant Game

This month's Campaigns & Elections Magazine was especially interesting to me -- primarily because a lot of the focus was on political consultants.

One article focused on an interesting phenomenon: political consultants using the opposing consultant, rather than the candidate, to craft their strategy. For example, Illinois-based consultant Mike Mason says he often runs his campaign based on his opposing consultant -- an idea he got as a college football coach:

"When you're coaching, you always look at the other coach, the person in charge. Their different personalities are going to come through. There's a reason why a football team is a running or a passing team, because the coach likes to do it. It's not always because of the personnel he's got."

This is the kind of stuff I love! (I know I'm a political junkie)...