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Wednesday, June 21, 2006

The "Dems Want to Cut and Run" Bumper Sticker is Coming!

This quote is from Hotline:

"... some analysts say that the GOP's "ability to use language to outmaneuver" Dems "could transform three small words" -- cut and run -- into "an advantage at the ballot box."

... UC Berkeley prof. George Lakoff: "What it says is, 'You're a coward,' and moreover it presupposes that the opposite is to stand and fight." According to Lakoff, GOPers have become skilled at "distilling an issue to a single phrase." Lakoff: "Then they repeat it over and over until it becomes part of people's brains. The Democrats haven't learned to do that."

According to (The Brookings Institution's Stephen) Hess, voters tend to respond to a message "that fits on a bumper sticker."

... Repitition works. Keep it simple. That's smart politics.