Election advisers say it's best to drive voters batty

Regular readers know I have long advocated that you can never contact voters too many times. This has often been controversial.

Writing for The Herald Tribune, Jeremy Wallace confirms that most political consultants agree with me: "When political consultants plan a strategy about how to win an election, it usually involves bothering voters as much as possible." More:

Michael Cornfield, a political mail consultant, said not only does he send an avalanche of mail, but sometimes he will send out letters in difficult-to-open packages on purpose. There's one cloth-like material that he uses that forces people to even dig out a knife to open it up. The more effort people put into opening the piece, the more they are invested and will want to see what the mail says, he reasoned.

"I want to drive you crazy," said Cornfield, who works for a consulting firm called Electionmall Technologies.