Message to Candidates: Drop the Jargon!

From Hotline:

Providence Journal's Bakst writes: business consultant/Brown Univ. prof. Dennis Michaud (R) "lapses into terms such as 'projected net present value' and 'positive externalities,' and you wonder how long it will take the image-makers and speech coaches to shape him up."

This is such a common lament. The most "intelligent" candidates are usually the most out-of-touch -- and the worst communicators.

Lesson for political candidates: Don't use jargon. Real people don't know what "projected net value" is -- and they sure as heck don't know how it relates to them.