How Sticky is HotSoup?

Good post, Boz. I found the following quote (about HotSoup) to be consistent with Malcolm Gladwell's The Tipping Point.:

Citing public opinion research, Fournier said, "At least one out of 10 Americans tell the other nine what to buy, how to vote, where to eat, and that literally is the group of people we're going after."

... Why does Fournier's quote remind me of The Tipping Point?

Author Malcolm Gladwell says "epidemics" are spread by a few special people that he identifies as "mavens," "salesmen," and "connectors.") It seems that the folks at HotSoup agree. Of course, for an idea to spread, Gladwell says it also has to be "sticky." We shall see just how sticky HotSoup is.