Leesburg Grid in Action

From the Campaign Leadership Company mail-bag:

Matt,
I really have to thank you for my enlightenment. Before I took your training course a couple of weeks ago I was just going to try to skate by with a couple of road signs and possibly a mailer. I've realized that campaigns are so much more.

After taking your suggestion of using the Leesburg Grid to build a campaign message, a beautiful opportunity presented itself for me to take some more of your advice and send out a press release. I cannot tell you how easy it was to write this (what family and friends keep telling me is a great release) using that message.

I also borrowed a couple of your tips for young candidates (like saying you'll bring change and new energy to the office - hope you don't mind). It hasn't been released yet, but I am still proud that my campaign has gone from willy-nilly decision making to one with a grand strategy.

...I really can't say thank you enough.