Please Put Me On Your Car!

... Depending on whom you ask, a bumper sticker is worth about $250 in advertising ... if it makes it onto a car. The trouble is, most people don't actually put them on their car. So how can you encourage supporters to actually put them on a car?

One suggestion is to have your volunteers simply write, "Please Put Me On Your Car!" on the back of every bumper sticker. It's quick. It's easy. And it keeps them busy (the worst thing to do is have someone volunteer without keeping them busy)!

Here's how you convince your volunteers this isn't just "busy work":

Me: "This may seem like a small thing, but every bumper sticker that gets put on a car is worth about $300 in advertising. If you do this for an hour and -- because of your work -- three extra people put a sticker on their car -- that is essentially the same thing as making a $900 contribution to the campaign!"

One humorous note of warning: Once on a campaign, we had a girl who accidentally forgot to include the word the word "put." LUCKILY, we caught it before her bumper sticker was distributed ...