What's in a Name?

So I'm checking out our local conservative alternative (The Washington Times) -- in fact, I'm reading about Rob Bluey's conservative blogger conclave -- when I see this teaser headline for their politics blog, which says:

"Steele keeping it real"

... Now, in case you're keeping score, this reminded me of a something I wrote about a week earlier, called:

"Michael Steele Keeps it Real"

This aggression will not stand, man.