... And the News

AP: Political Advertisers Stymied By Digital Video Recorders:

"Since the invention of the remote control, political campaigns have had a tough time persuading viewers to sit and watch their television ads rather than switching to another channel. Now, the growing popularity of fast-forward, ad-skipping digital video recorders, including the technology's pioneer TiVo Inc., is forcing campaigns to rethink where and when they advertise. Viewer habits on using these DVRs are a critical part of any election strategy. "