Reason 101 to be Fastidious ...

From the Cleveland Plain Dealer blog ...

The pace of politics is hectic, which can lead to mistakes, which can really get you dowm. Ooops, make that "down." The National Republican Senatorial Committee just did, after learning from a Plain Dealer reporter that there was a typo in the NRSC's new attack ad on Sherrod Brown. The 30-second commercial, blasting Brown on taxes, has an announcer saying, "Sherrod Brown let us down."

And those words come on the screen. But when repeated a second time, "down" was misspelled as "dowm."The firm responsible, National Media, has quickly fixed it, says NRSC spokesman Dan Ronayne. "The new, corrected version is already on the air."