What about reply devices?

Question:

Matt,
What is the effectiveness, in raising funds, for a mass mailing that contains an enclosed envelope for contributions?

What percentage of envelopes are returned?

My guess is one on one request is worth the extra personal time of the candidate. And personal request makes the majority of the funds received.
I honestly do not know yet since this is my first campaign.

Best Regards,
James

Answer:

James,

I would always include a reply envelope. The real debate is over whether or not to use a stamped reply envelope. My advice is to include a stamped envelope when you are mailing your house file (people who have already donated to YOU in the past).

Even the best mailings average around a 3 percent response rate - but including a self-addressed reply envelope will increase your response.
Hope that helps!

Matt