Know Thy Enemy File ...
The liberal DailyKos has a couple of interesting posts today:
Democratic Messaging -- What Went Wrong, How To Get It Right
"Lee Atwater sent his minions off to find oppo research on Dukakis. They came back with reams of stuff. Atwater told his minions to reduce all this stuff so that it fit on one 3 x 5 card. What was left was Willie Horton. And so a legendary attack ad was created."
Climate Change Communications Strategy
"London bus ridership went up when Gwyneth Paltrow was photographed riding on a bus. Similarly, Stonyfield Farm Yogurt broke into the Chicago market with a promotion of giving away free yogurts at mass transit stops as a 'thanks for your commute."
Democratic Messaging -- What Went Wrong, How To Get It Right
"Lee Atwater sent his minions off to find oppo research on Dukakis. They came back with reams of stuff. Atwater told his minions to reduce all this stuff so that it fit on one 3 x 5 card. What was left was Willie Horton. And so a legendary attack ad was created."
Climate Change Communications Strategy
"London bus ridership went up when Gwyneth Paltrow was photographed riding on a bus. Similarly, Stonyfield Farm Yogurt broke into the Chicago market with a promotion of giving away free yogurts at mass transit stops as a 'thanks for your commute."
posted by Matt Lewis at 9:10 AM
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