More Applebee's America

I've been talking (for weeks now) about this new book, Applebee's America. (I'm already a huge fan.) I just found their book website (great idea) -- and wanted to share it with you. As you'll recall (this is the Reader's Digest version, by the way), the theory of micro-targeting is that consumer information is a more accurate predictor of voter behavior than voter history or geography. As such, you can take the test.

You can also read an excerpt of the book, here. ... And if you're still not sold on the book, here are a few of the new "the rules:

• People make choices about politics, consumer goods, and religion with their hearts, not their heads.
• A person's lifestyle choices can be used to predict how he or she will vote, shop, and practice their religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.
• In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.