GOTV Technique: postcards go high-tech

The Ned Lamont campaign has "a new twist on an old-fashioned campaign tool -- the personal postcard. According to Daily Kos, here's how it works:

1.) Log on
2.) Look up people you know in Connecticut
3.) Write a message to them
4.) It gets placed on a physical postcard mailed to that person (on the Lamont campaign dime)

More Kos ... "It costs nothing but a few minutes of your time, and is a great way to spread the word about Lamont to people you know in Connecticut. Tagaris writes: We've seen postcards that read, "Dear Grandma, I really believe in Ned Lamont. I hope you'll vote for him on November 7th. Love you and miss you. Eric"There is no television ad that beats that, period."