Lexicon of Politics
A poll for all seasons...
Benchmark poll: Poll conducted early in a campaign to establish name identification, determine areas of demographic strength (and weakness) and identify key issues to be emphasized throughout the effort. This is usually the largest poll of the campaign and will also have the first "ballot test".
Brushfire poll: Poll conducted in the middle of a campaign to determine progress in establishing name identification and any movement in the ballot test. It is also an opportunity to spot check any new issues that may have arisen.
Tracking polls: Polls conducted near the end of the campaign - frequently using 100 surveys each night for a period of nights. They will measure the ballot test and determine if the money being spent on media is working and getting the desired effect.
source: victoryenterprises.com
Benchmark poll: Poll conducted early in a campaign to establish name identification, determine areas of demographic strength (and weakness) and identify key issues to be emphasized throughout the effort. This is usually the largest poll of the campaign and will also have the first "ballot test".
Brushfire poll: Poll conducted in the middle of a campaign to determine progress in establishing name identification and any movement in the ballot test. It is also an opportunity to spot check any new issues that may have arisen.
Tracking polls: Polls conducted near the end of the campaign - frequently using 100 surveys each night for a period of nights. They will measure the ballot test and determine if the money being spent on media is working and getting the desired effect.
source: victoryenterprises.com
posted by Joseph Sciarrino at 1:30 PM
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