"The Stakes" vs. "Daisy Girl"
Classic Political Ad: Daisy Girl (1964)
The liberals are in a tizzy about the new Republican ad, titled: The Stakes (available at http://www.gop.org/), which many in the media are comparing it to the infamous Daisy ad. There are some good reasons for the comparison ...
Obviously, both ads use emotion. As I often say (and this isn't original to me), "Logic leads to conclusions, but emotion leads to action." The bottom line is that the best way to motivate voters is to use emotion. Note: The fact that the ad uses emotion to stress a point does not in any way diminish the fact that the ad is both truthful and logical.
But the ad is similar to the Daisy ad in other ways, too. The GOP is reportedly only spending $20K on running the ad, but it will get tons of free exposure on TV and the internet. Likewise, The Daisy Ad only appeared once (not counting all the times the media played it for free). By intentionally modeling this ad on Daisy ad, the GOP has ensured that the media will do much of work of spreading the message. It's too good of a story to ignore.
... How do I know the ad is intentionally modeled on the Daisy ad? The most obvious reason is that the first words spoken by Lyndon Johnson in the Daisy ad are, "These are the stakes" -- not coincidentally, these are the only words spoken in the new GOP ad.
Is the ad fair? Elections are important and the voters have the right to know just how important they are. We owe them that much. If they see this ad, and still decide to vote for the Democrats, then at least we have done our job. The stakes really are this high ...
The liberals are in a tizzy about the new Republican ad, titled: The Stakes (available at http://www.gop.org/), which many in the media are comparing it to the infamous Daisy ad. There are some good reasons for the comparison ...
Obviously, both ads use emotion. As I often say (and this isn't original to me), "Logic leads to conclusions, but emotion leads to action." The bottom line is that the best way to motivate voters is to use emotion. Note: The fact that the ad uses emotion to stress a point does not in any way diminish the fact that the ad is both truthful and logical.
But the ad is similar to the Daisy ad in other ways, too. The GOP is reportedly only spending $20K on running the ad, but it will get tons of free exposure on TV and the internet. Likewise, The Daisy Ad only appeared once (not counting all the times the media played it for free). By intentionally modeling this ad on Daisy ad, the GOP has ensured that the media will do much of work of spreading the message. It's too good of a story to ignore.
... How do I know the ad is intentionally modeled on the Daisy ad? The most obvious reason is that the first words spoken by Lyndon Johnson in the Daisy ad are, "These are the stakes" -- not coincidentally, these are the only words spoken in the new GOP ad.
Is the ad fair? Elections are important and the voters have the right to know just how important they are. We owe them that much. If they see this ad, and still decide to vote for the Democrats, then at least we have done our job. The stakes really are this high ...
posted by Matt Lewis at 1:50 PM
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