Which is More Effective?

Question

Matt,

What is your opinion of a candidate obtaining an RV with his signs plastered all over it and going to soccer and pop-warner football fields and giving out free water and coffee on the next two weekends versus walking in precincts?

Dave

Answer

Dave,

I would recommend walking precincts. It's not exciting, but it is the most efficient and effective. The reason is that when you walk precincts you should be able to target LIKELY and PERSUADABLE voters. When you go to a football field, etc., you end up spending a lot of time talking to people who love you -- people who hate you -- and even people who aren't registered to vote. With 2 weeks to go, I would "hunt where the ducks are." Of course, the exception to the rule is if you are going to be getting press. If a reporter is going to be shadowing you one day, for example, the RV idea would likely be a big hit!

Matt