Political ads go up against DVR tech

New technology is allowing voters to "skip" political ads. As you can imagine, this is a big problem for some political consultants. According to this article ...

While it's impossible to say just how many people are using DVRs to ditch this year's political message, few doubt, with TiVo's increasing popularity and the growing number of DVR features being provided by cable providers, the political ad refusenik class is growing.