Staging the Perfect Announcement

Creativity is vital in politics and public relations. This idea (reported by the Fix) is one of the most creative and interesting ideas I've heard in a while:

"Darcy Sawatzki proposed that Sen. Hillary Rodham Clinton (D-N.Y.) announce her candidacy on NBC's "Saturday Night Live" on Feb. 3, 2007. ('Live from New York, I'm running for president!') Why SNL?

Sawatzki said it would give Clinton a national audience, turn the preconceived notion that she's a too-serious political wonk on its head, show that her political career is still rooted in New York, and also serve as a potent lead-in for the Sunday talk shows the following day. Following the SNL announcement, Sawatzki proposed that Clinton hit the campaign trail for a week -- giving a series of policy speeches and laying out a vision for the country."