What Will Be the Big Trend in '08?

Today's Hotline features quotes from political consultants on the topic of '08 campaign trends:

As for how the money will be spent in '08, political pundit/founding CEO of Air America Radio Mark Walsh says it will be heavily concentrated on the "gotcha" moment. Each camp will assign a staffer to strictly follow the opponent in the hopes of catching another "macaca" ...

Conversely, Campaign Solutions Chair Becki Donatelli, who served as Sen. John McCain's (R-AZ) lead Internet consultant in his WH '00 run and is currently representing his '08 exploratory cmte, believes consultants get hung up on trends because it makes them feel ahead of the game ...

... Aristotle Int'l's Peter Kelly adds that new inventions, such as the iPhone, will "not change things radically, but will accelerate the adoption" of mobile usage in campaigns.

Some techniques will just be perfected upon. For instance, Mobile Accord co-founder/CEO Dan Weaver, who has worked with the RNC and CA Gov. Arnold schwarzenegger (R), says customized ring tones in support of candidates will pop
up in '08 ...