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Wednesday, January 17, 2007

Campaign Lifer Says Raising Money is Hardest Part

The Washington Post has a great article today about this political "nomad" who has been managing campaigns for 20 striaght years. This is exactly why your parents warned you to get a real job!

But after 20 years, it's no surprise that he has learned a few things. So here's my favorite excerpt:
Toughest job: Finding a candidate who knows how to ask for money.

One time Dodson got a sermonette from a man ready to donate $1,000 to a client's campaign, but when he realized that the candidate found it too distasteful to ask for money, sent $250 instead. The supporter called Dodson and said, "You better straighten your guy out."

Rule is: Candidates must know how to raise big bucks.

He says: "It's a numbers game. The more calls you make; the more money you raise."

Yep. He's exactly right. And the good news is: I figured that out in half the time!