Consultant Candids

Today's Hotline (from National Journal) features an interview with Susan DiLiddo Michels, a Sr. VP at GMMB, a Democrat political consulting and advocacy advertising firm. Here's an excerpt from the interview:

Negative campaigning -- good or bad?

Negative campaigning is not a recent phenomenon. It's as old as time and human nature. The Romans campaigned negatively; Shakespeare dedicated an entire play to negative campaigning -- Richard III. Factually accurate ads that give the public information they would not otherwise know are important to the democratic process.