George Allen's Last Game of Poker

From the Rightometer:

Former Rep. Jack Kingston Blogger David All on his blog has a two part essay focusing on the online Success of the Senator George Allen's "Macaca Controversy" and provides a plan to ensure it never happens again. Here is Part 1 & Part 2.

Here's an excerpt:

What if upon seeing the video, George Allen's team cobbled together a response from George Allen to the camera, and then post that clip immediately on YouTube with a title like, "George Allen apologizes for Macaca statement"? They could have even posted the video as a "video response" on the ripped version on YouTube.
Or ...
What if George Allen's team had added 30-seconds to the front and end of the excerpt to add some context for the clip? The Allen campaign could have used tag keywords like: "George Allen Macaca," "Jim Webb," "Macaca," and helped dillute the authority of the original clip and hope that fatigue would wear on viewers looking for the soundbite.

If you're the least bit interested in how politics and technology collide, this is a must-read!