YouTube's Not Just for Pol's

Pat Hynes has a good column about how YouTube has become a good medium for damage control. As he points out, it's not just politicians who are utilizing this technology. Here's an excerpt:

YouTube isn't just for political bickering and banter. Smart corporations recognize the power of web-based video-on-demand, too. Coffee giant Starbucks found itself the subject of a YouTubing in mid-December when Oxfam America posted video of protesters demonstrating outside Starbucks locations. The protesters said they were standing up for "Ethiopian coffee farmers' rights."

Two days later Dub Hay, the head of the Starbucks Coffee Team took to YouTube to
explain why Ethiopian coffee farmers make so little money. It's a fairly esoteric answer that has more to do with trade agreements than corporate greed, but the point is, Starbucks didn't just sit around and ignore the bad press. It responded swiftly and in kind. And, frankly, Starbucks looked more reasonable than its detractors because of it.

Nevertheless, we New Media-minded, crisis-management oriented politicos (and I definitely included myself in that we) may be getting a little too nerdy about the new communications opportunities presented to us by YouTube. As of this writing, roughly 5,500 people had watched the Romney rebuttal video. During roughly the same period of time, 1.3 million people watched a video from Dove Soap promoting its make-your-own-commercial contest.