John Lennon Meets Frank Luntz

WHEN JOHN LENNON sang "Imagine," he may have been on to something. In his new book, Words that Work, Frank Luntz writes that candidates should use the word imagine more, if they want the audience to be able to visualize their message:

"... There is one word in the English language that automatically triggers the process of visualization by its mere mention ... the word imagine is perhaps the single most powerful communication tool because it allows the individuals to picture whatever personal vision is in their heads and minds."