The Expectations Game

Today's WaPost has a good story about the Prez candidates -- and how much they are raising. But this line -- about the PR aspects of it -- caught my eye:

Campaigns are also aggressively trying to manage expectations, providing low-ball estimates of what they will raise while exaggerating predictions for their opponents.

It's not just how much you raise -- it's whether or not you overwhelm (or underwhelm) us.

Morton Blackwell's rule to "under-promise and over-achieve" is alive and well in politics!