How Blog Outreach is Done

So what should campaign bloggers really be doing? Here's what:

WH '08ers can't seem to agree on how to title their official blog advisers (eCampaign Adviser, Blog Outreach Dir., and Dir. of Online Communications are a few choices), and most campaigns also have trouble defining how exactly their blog experts fit into their campaign. Each candidate's strengths in other areas ought to inform how they handle blogs, but Sen. John McCain (R-AZ) aide (he doesn't even have an official title) Patrick Hynes' push-back efforts 3/13 are a textbook example of how the job should be done. After a flurry of posts hit McCain for skipping the Club for Growth's winter conf., Hynes went to work emailing bloggers to let them know CFG only offered McCain dates to speak that coincided with a previously planned trip to Iraq. The retractions and updates Hynes netted his candidate both tampered down implications that he was dissing conservatives and reinforced McCain's strength on just about the only issue conservative bloggers back McCain on. This one episode is not going to magically swing bloggers to McCain's column, but it is an example of the vigilant defense WH '08ers must be prepared to play online.