You can't beat vanilla with French vanilla!

One of the things I always teach when I talk about developing a message is that you have to CONTRAST yourself with your opponent(s). My rule is: In politics, unless you're distinct, you'll become extinct. Well, today at CPAC, Ken Blackwell quoted a KellyAnne Conway line that might be even better: "You can't beat vanilla with French vanilla." While KellyAnne was refering to the Republican "brand" -- it applies to candidates, as well. You can't beat your opponent by being a little better than he is. You have to become Chocolate!