2 Good Reads ...

WaPost: Be More Than a Blip in the Blogosphere (10 tips for getting attention on your blog).

WSJ: Talk Is Cheap in Politics, But a Deep Voice Helps

"Voice matters -- it's what sells,says John Daly, a University of Texas communications professor who has written a book about persuasion. University of California at Los Angeles psychology professor Albert Mehrabian even claims to have quantified how important a voice is. When we are deciding whether we like the person delivering a message, tone of voice accounts for 38% of our opinion, body language for 55% and the actual words for just 7%, his studies suggest."