Branding "Operation Chaos"

Rush Limbaugh wasn't the first person to ponder the idea of interfering in another party's primary process, but he was the one to name it, and that makes a huge difference.

The term, "operation chaos" was a brilliant way to brand the concept. It clearly and cleverly described the event, and the name guaranteed the idea would become viral. Bloggers and pundits love to say and write, "operation chaos."

Of course, this may have all been done for marketing purposes; Rush needed something to talk about for those six or seven weeks of emptiness leading up to the Pennsylvania primary.

Regardless, his branding of the idea was brilliant.