Thursday, August 28, 2008
Monday, August 25, 2008
Sunday, August 24, 2008
Biden & Blogging
I was on MSNBC this afternoon with Peter Slutsky, talking about the Biden pick -- as well as about blogging the presidential race ...
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Monday, August 18, 2008
Obama Uses Text Messages to Collect Your Digits...
The NYT reports on Barack Obama's shrewd campaign to collect your phone number:
"Last week, the Obama campaign said that anyone who sent a text message of "VP" to a dedicated phone number would be among the first to learn the identity of his running mate. The campaign has also run a television commercial that offers a campaign sticker to any person who sends the word "Barack" to the same number.
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Wednesday, August 06, 2008
Celebrity Ad Helped Raise McCain's Coverage
According to Pew Research:
Check out the graphs ... I think the lesson to learn here is that interesting or controversial ads grab attention. And if you're facing a more glamorous opponent, you can compensate by creating more interesting ads ...
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Bill Clinton on Obama ...
I was on the Live Desk yesterday, talking about Bill Clinton's comments regarding Barack Obama ...
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Tuesday, August 05, 2008
Obama's Logo
Some interesting thoughts about the similarity between Obama's logo and logos of organic products.
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Monday, August 04, 2008
BC'04 Team Studied Clinton War Room
As a fan of the Clinton documentary "The War Room," I'm not surprised to read this from TNR:
"We were Clinton-philes," says Nicolle Wallace, the former White House communications director who hired Schmidt to run rapid response for the Bush-Cheney campaign in '04. "On the first day I had that job, I played The War Room. We were huge fans of what [the Clinton team] did in '92, and we specifically tried to emulate and improve upon it in 2004." Wallace credits James Carville--known to his troops at the time as the "field marshal"--along with Paul Begala and George Stephanopoulos with "creating this whole movement of rapid response. They never complained about their coverage; they were never the victim of it. And I think that was a hallmark of '04--we drove the debate, and we were on the offense."
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Wednesday, July 30, 2008
Let the Media Spread Your Message ...
Don't have enough money to run as many TV ads as you'd like to?
... One possible way to get your message out is to create a controversial ad -- and then let the media spread it around. That seems to be what John McCain's campaign is doing right now. Today's NYT story, titled: "With Commercial, McCain Gets Much More Than His Money's Worth" highlights how the McCain team has pulled this off: "Result for Mr. McCain: a public relations coup that allowed him to show his toughest campaign advertisement of the year -- one widely panned as misleading -- to millions of people, largely free, through television news media hungry for political news with arresting visual imagery.
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