The Truth About Campaign Websites

Matthew Sheffield offers some sage advice:

"A good Web site and marketing plan is no substitute for good operations in other areas, however. That's why it is frustrating to hear some Internet consultants promising the world if you'll just pay them to build your site for you. It simply doesn't work that way. Good technology is good tactics. Good tactics can never save a bad strategy, but a good strategy usually requires good tactics. Countless political and business startup Web sites come and go, many built on technology that was far ahead of its time."