BC'04 Team Studied Clinton War Room

As a fan of the Clinton documentary "The War Room," I'm not surprised to read this from TNR:

"We were Clinton-philes," says Nicolle Wallace, the former White House communications director who hired Schmidt to run rapid response for the Bush-Cheney campaign in '04. "On the first day I had that job, I played The War Room. We were huge fans of what [the Clinton team] did in '92, and we specifically tried to emulate and improve upon it in 2004." Wallace credits James Carville--known to his troops at the time as the "field marshal"--along with Paul Begala and George Stephanopoulos with "creating this whole movement of rapid response. They never complained about their coverage; they were never the victim of it. And I think that was a hallmark of '04--we drove the debate, and we were on the offense."