Obama Uses Text Messages to Collect Your Digits...

The NYT reports on Barack Obama's shrewd campaign to collect your phone number:

"Last week, the Obama campaign said that anyone who sent a text message of "VP" to a dedicated phone number would be among the first to learn the identity of his running mate. The campaign has also run a television commercial that offers a campaign sticker to any person who sends the word "Barack" to the same number.

The efforts spotlight Mr. Obama’s push to harvest millions of cellphone numbers of potential voters through text messaging, a technology that is increasingly moving into the mainstream. And it could have a significant effect in November, when the campaign plans to use the technology to get out the vote."