There's a very interesting article in today's Washington Post, titled:
The Science of Presidential Complexity.If you've ever been told to "keep it simple, stupid!" then you know this is true. Ever wonder why political candidates don't go into too many details? The answer is because the voters reward simplicty ...
"Low complexity wins elections," said psychologist Lucian Gideon Conway III of the University of Montana at Missoula, who published his analysis of the presidential speeches in the journal Political Psychology. "People like simple answers, and someone saying, 'I don't have all the answers and here are five possibilities' is a hard sell compared to someone who says, 'I have a plan and it is going to work and my opponent is completely wrong.'"
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