Talkin' Scott McClellen with Martha MacCallum

I was on the Live Desk this afternoon with Martha MacCallum, talking about the Scott McClellan story.



A few things to note: In noting that Bush has brought on too many squishy Texas loyalists who turned on him, I reference Matthew Dowd and Mark McKinnon. These two were notable because, like McKinnon, they are moderate Republicans ... at best (I would actually say liberals). It should be noted that McKinnon did not turn on Bush. However, he did resign from the McCain campaign because he isn't willing to oppose Barack Obama.

But McClellan wasn't just squishy, he was also incompetent. In this case, he would fit into the Alberto Gonzales category, as well...

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"If I Can Help a Reporter Out..."

HelpaReporter.com is pretty cool. If you'd like to be quoted by a reporter, sign up here. (If you're a reporter looking for sources, it works for you, too...).

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Dress for Success: Gipper Style

Esquire reports,

Hickey Freeman has modeled its new hand-stitched Presidential Collection on images of Ronald Reagan in his broad-shouldered, conservatively cut two-piece suits. So even if McCain doesn't fill his shoes, he can wear his suit.

Suit ($3,250), shirt ($425), and tie ($135) by Hickey Freeman Presidential Collection.

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How to Rebut the Media

Howard Kurtz has a good column on "John McCain's Rapid-Fire Responders."

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Mountain Mama in 2012

I was back on MSNBC this afternoon with Contessa Brewer, talking about West Virginia -- and Hillary's 2012 chances ...

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On MSNBC with Contessa Brewer

I was talkin' Hillary this afternoon...

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On the Live Desk

Bob Beckel and I were on the Live Desk with Martha MacCallum, this afternoon. As you might expect, the topic of conversation was yesterday's results in Indiana and North Carolina.

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Next up: Romney v. Huckabee

Check out my new politico piece.

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Civil Rights 2.0

Very good article in the WaPost today about how Black activism is changing. The new wave is called Civil Rights 2.0.

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This Week in Politics

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Rev. Wright and the Downside of Soundbite

This WaPost "The Trail" piece by Jose Antonio Vargas quotes me on the downside of being a sound bite machine:

"Coverage of the Rev. Wright's recent remarks has been one of the few instances where the conservative blogosphere is in step with the media," said Matt Lewis, a blogger and director of operations at Townhall.com, the popular conservative site. "And, to make matters worse for Obama, Rev. Wright delivers soundbites so effectively. Clips of his sermons and speeches will be replayed over and over again, even when the story falls off the front page. Conservatives will be pushing it."

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The "Have You Abandoned Me" Line ...

This may look bad, but it's actually a tried-and-true direct mail tactic ...

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Branding "Operation Chaos"

Rush Limbaugh wasn't the first person to ponder the idea of interfering in another party's primary process, but he was the one to name it, and that makes a huge difference.

The term, "operation chaos" was a brilliant way to brand the concept. It clearly and cleverly described the event, and the name guaranteed the idea would become viral. Bloggers and pundits love to say and write, "operation chaos."

Of course, this may have all been done for marketing purposes; Rush needed something to talk about for those six or seven weeks of emptiness leading up to the Pennsylvania primary.

Regardless, his branding of the idea was brilliant.

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